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Site 163 » Hershey World of Chocolate

Crowne Plaza Hotel/Broadway & 48th Street

Location: Crowne Plaza Hotel/Broadway & 48th Street
Facing: Southeast
Size: 15 Stories
Description: At 15 stories tall, the Hershey's spectacular is one of the largest signs in Times Square. It incorporates the company's famous smokestacks, a classic Hershey's chocolate bar, a Jolly Rancher wind vane, a mountain of Hershey's Kisses and other Hershey icons. In addition, Hershey has created an interactive candy shop in the retail store location just below the spectacular sign. This is Hershey's only major retail presence in the U.S. outside of Hershey, Pennsylvania.
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